In the contemporary world of advertising glitz, a celebrity becomes an inevitable and integral part. It is becoming more of a common feature of today’s brands to get advertised with the help of a familiar face to challenge their competitor brands. Like any other part of the world, celebrity endorsement has become a common strategy to induce brand recall among the consumers in India as well. It again goes a long way to form attitudes and change attitudes possessed by the consumers about a particular brand

The present study is about the electronic media in the state Mizoram. Mizoram, a small state situated in the far flung corner of the country with a hilly terrain is no longer left behind in terms of electronic media with the rest of the country and the world at large. It is now equipped with all types of electronic media like Radio, FM Radio, Television, Cable TV and films. Mizoram has witnessed a great progressive progress in the field of electronic media within a short span of time

Herman Melville?s Moby Dick is a novel which records the adventurous voyage of Captain Ahab in the quest of a particular whale with a white hump and a white forehead. This whale is named “Moby Dick” and the story is told by a narrator named Ishmael. It is through Ishmael that we experience the entire sequence of events which make up the novel. The novel does not only recount Captain Ahab?s quest for the whale but it also describes the experience that Ishmael gains from this quest as a member of the crew on board the Pequod,

Despite the largest percent of the population being in the 10-19 age groups in India, the health needs of adolescents have not addressed adequately; particularly their reproductive health needs are often misunderstood, unrecognized or underestimated. In a conservative society like India, where sexual health related issues are taboo for discussion, young people are hindered from actively seeking counsel for their needs.

The paper examines experience, contribution and opinions of user’s web based open access repositories for the purpose of identifying their strength and limitations, using pre-defined standard parameters.

The son becomes the sun In the family For the sovereignty Of the heraldry. & The son, howsoever insane is, Becomes the sender in the heaven As if were the maker of the universe. & The snakish son is blooming In disguise of heaven- sender On this land of gander.

This paper examines the impact of credit on production of green leaf in Golaghat district of Assam. A sample of 136 growers has been selected through multistage sampling technique. To investigate whether use of credit influences the production of green leaf, a multiple linear regression model has been fitted by considering output of green leaf as the dependent variable and farm size, amount of credit, labour in mandays, fertilizer used and value of machinery as independent variables. Results show that size of the garden, labour used and amount of credit has significant positive impact on production of green leaf. The impact of other variables like fertilizer and value of machinery on production are found to be insignificant.

This study examines how frames were used in President Ma Ying-Jeou’s political discourse in the ECFA debate with Tsai, the Chairperson of the Democratic Progressive Party. Scholars portray framing as an optimal rhetoric strategy and weapon against a political opponent that can influence and shape public opinion. In the present study, President Ma Ying-Jeou’s discourse in the ECFA debate with Tsai is analyzed with respect to diagnostic, prognostic, and motivational framing. Results show that safety, responsibility, crisis, and incompetence frames are the primary strategies that Ma Ying-Jeou utilizes to gain public support for signing an ECFA with China during the debate.

This research explores the effect of personality and emotional intelligence on academic achievement in Hindi of tribal students of Jharkhand. Personality, emotional intelligence, culture, gender and locale were correlated with Hindi achievement. Sample included 604 students of class XI from forty government higher secondary schools situated in Jharkhand [age ranging from 15.5-17.5)].

This essay describes the recruitment strategies being employed by the Boko Haram terrorist organisation, particularly among the children and youths in Northern Nigeria. These young elements are frequently used as fighters, suicide bombers, spies and human shields. It focuses on the Islamic ideology of the sect and possible easy recruitment from the mass of Almajirai in many northern states of the country. Those factors that facilitate their metamorphosis from street begging to warriors are examined in this essay.

This study tried to investigate to what degree language is used in marking national identities among the Ethiopian nations, and examine how the various nationalities perceive the relation between language and nationality. The sources of data for this study were 54 key informants who were selected from 27 representative linguistic groups using multi-phase purposive sampling technique

Quality of life (QoL) is a concept that characterizes the material and spiritual comfort of human existence. In the medical sense, the term is associated with health. In Kazakhstan, as in many other countries is happening a process of increasing of the part of population in retirement age. The objective of this study was to assess the QoL of retired population in Kazakhstan

India-Turkey bilateral relations have been friendly and cordial since ancient times. The two countries have similar cultures and civilisations, art and architecture, customs and cuisine. There was a close and regular interaction between Indian rulers and the Ottoman Empire. The activism and the ideology of Mustafa Kamal Ataturk made a deep impression on the Indian freedom struggle.